We’re only as good as our values.


Michael BoydΒ·Director & Principal 1 min readΒ·November 20, 2022

Continuous improvement.

The human brain is lazy. Yes, our trusty medulla oblongata would love nothing more than for us to lounge around in our comfort zone, where all our basic needs are met. πŸ›€

Alas, like many an Instagram motivational quote will yell at you: nothing grows in the comfort zone! Except, that’s not entirely true, is it? Here, it is the soul-crushers that flourish: self-limiting beliefs, depression, self-doubt, fear and apathy. Hell, they will wake you in the middle of the night just to kill your vibe.πŸ’€

An antithesis to this state of stagnancy is [not coincidentally] also an iterate company value – CONTINUOUS IMPROVEMENT. πŸ”¨

We believe it is only when our curiosity takes us to places where failure and rejection are a possibility that we begin to thrive, because this is where we learn. Every day, in everything we do, we seek growth and innovation. Steered by this ongoing commitment to improve and evolve, we are persistently raising the bar within our workplace and across our industry. πŸ‹οΈ